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Build a Brand. Own the Network.
VideoEgg announced $1.5 million in ad revenues over 5 months, which is not much when you consider that they have over 150 top widgets. You can use targeted widgets and gadgets to push things that are already valuable, successful, unique, or interesting outside of the social networks, but traditional advertising is no good.
Rarely will you […]
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Mom and Pop Websites? Is Your Brand Big Enough?
When I was on my multi-month critical review of Google a few months back, I frequently highlighted how the perception of spam or quality was often associated with the brand (or lack of brand) behind the content. Stuntdubl wrote a post about brand size reviewing engineer double talk and how brand perception may control the […]
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Selling Ads Without a Precise Brand = Bad Business Model
JP Morgan Chase published a research on internet companies titled Nothing But Net [PDF], hyping the future of web ad growth.
Yahoo!, a leading internet brand (a brand that means nothing) is up for grabs. The NYT, a generalist news company, is also seeing their stock tank, in spite of a market leading position in […]
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Linkbait Vs. Branding: Which Is A Better Strategy?
Linkbait Vs. Branding: Which Is A Better Strategy?Writing by Nick Stamoulis on Saturday, 17 of November , 2007 at 12:12 pm
Aaron Wall recently wrote a great post on linkbait and suggests that it’s not as valuable as it once was. He recommends, instead, that modern marketers build a brand. It’s slower, but more reliable, he […]
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Brand Your Site With A Favicon
Brand Your Site With A FaviconWriting by Nick Stamoulis on Sunday, 4 of November , 2007 at 4:16 pm
Do you know what a favicon is? If not, you should learn.
A favicon is one sure way to ensure that your website stands out in a crowd. It’s a branding item that appears in your site visitors’ […]
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How to Use Search Engines & Web Data to Conduct Competitive Brand Analysis
Posted by randfish
This week, the SEOmoz crew and I are heading to Pubcon in Las Vegas for one of the search industry’s more advanced conferences. However, before departing, I felt an irresistable urge to do some coverage of a tough competition from the world of search marketing and use it to illustrate how search-savvy analysts can […]
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SEO As A Branding Tool
SEO As A Branding ToolWriting by Nick Stamoulis on Sunday, 9 of December , 2007 at 2:19 pm
Typically, when you hear marketers talking about SEO and branding, they’re not connected. Sure, you can brand yourself online. You also need to SEO your website. But did you know that you can use your SEO as a […]
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Avatar Branding Consultant
For a while I have realised that your avatar is important. It is a physical display of your presence. It is how people know you and recognise you on social networks.
The main avatar I use is
The thinking behind the design is; I wanted to use my face to present a human connection, but I wanted […]
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Domain Names, a Crucial Part of Your Brand
Domain Names, a Crucial Part of Your BrandWriting by Nick Stamoulis on Thursday, 13 of December , 2007 at 4:00 pm
Domain names are one of the most important parts of your brand. If you don’t think that is true, just think about the last time that you looked for a product that you were […]
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Community News: Zend Launches Redesigned Website (and Rebranding)
Zend officially launched a new website (and new branding) over the weekend going for a much sleeker look, but with much of the same content. They’ve replaced the static graphics with a more attention-grabbing rotating-image homepage banner advertising not only their services but also their products (including the new Zend Studio for Eclipse Beta).
They also […]
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