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Trademark Basics: Be First in Your Market, Be Distinctive, and Don’t Confuse the Consumer

Posted by Sarah Bird, Esquire
May It Please the Mozzers,
It’s the moment many of you have been waiting for. Today, we’re diving into the fascinating world of trademark law.
This post is about basic trademark principles. For some of you over-achievers, this will be review. Regardless, I think this primer is necessary before we can […]

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Back To The Basics With Rand Fishkin

Back To The Basics With Rand FishkinWriting by Nick Stamoulis on Friday, 25 of January , 2008 at 1:38 pm
Rand Fishkin stared something he calls “Whiteboard Fridays.” I think he’s trying to compete with Matt Cutts. Whatever his motive, though, I think his videos are pretty cool. He has one for today and I’ve got […]

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Rewriting the Beginner’s Guide: Part 4 - The Basics of Search Engine Friendly Design & Development

Posted by randfish
For the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Search engines, as we’ve shown above, are limited in how they crawl the web and interpret content to retrieve and display in the results. In […]

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Learn The Basics in London

Posted by great scott!
Missed SMX London, or just got a taste of SEO and hungry for more? Can’t make it to Pubcon, but still want a business write-off in December? Don’t fret! Our good friends at London SEO firm, Distilled are hosting a very unique, very affordable and sure to be very worthwhile training seminar […]

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A Visual Tour Through the Basics of Social Media Marketing

Posted by randfish
I’ve been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it’s fairly good (and I’m really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for […]

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Search Engine Optimization Basics In - What?

Search Engine Optimization Basics In - What?Writing by Nick Stamoulis on Wednesday, 20 of February , 2008 at 7:58 am
I like Kalena Jordan. I like Jill Whalen. But a recent article in SiteProNews written by the former about the latter has me a little confused.
You have to read carefully what people say in these […]

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SEO Basics Don’t Change, But Innovation Is Key

SEO Basics Don’t Change, But Innovation Is KeyWriting by Nick Stamoulis on Saturday, 19 of January , 2008 at 9:58 am
(Source) Recently there has been some dialog and commentary on certain SEM channels about upcoming harder economic times calling for SEO to be taken back to the basics: “Textbook SEO” as Mike Grehan would put […]

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Zend: Webinar - PHP Security Basics (Nov 28th @ 9am PST)

Zend is hosting a webinar today covering some of the basics of PHP security for your site:

Security is not just important when you are doing financial transactions - an insecure Web site can be used by others for malicious purposes to launch attacks against other Web sites. There are a few must-knows for anyone who […]

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