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Visitor Tracking: The Webmaster’s Most Important Thing To Do Right NowWriting by Nick Stamoulis on Tuesday, 11 of March , 2008 at 12:55 pm

What is the most important thing for webmasters to focus on? It is Search Engine Optimization, social media marketing, blogging, article marketing, pay per clicking advertising, directory submissions?

In my view, the most important thing to be doing is none of those. Rather, the most important thing for all webmasters serious about making money online is tracking. You really need to track your visitors, clicks, conversions, and other key data. If you aren’t tracking what is going on at your website and what your visitors are up to then you don’t know what you need improvement on.

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VideoEgg announced $1.5 million in ad revenues over 5 months, which is not much when you consider that they have over 150 top widgets. You can use targeted widgets and gadgets to push things that are already valuable, successful, unique, or interesting outside of the social networks, but traditional advertising is no good.

Rarely will you see the relevancy line up this well unless the gadget was created custom to match the item being advertised. But gadgets need to be extensions of brands, I don’t think they can become destinations themselves. And if they do, the network can always change their policies or clone them.

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Latest PHPClasses.org Releases:Simple ORM database mapping for PHPDGCalendar Frameods-phplibMail2008phpBB3 posterGV Conection ClassDBSql ClassGV Connection ClassUltimate Mysql table to Object wrapperCalc HondtSMTP ClientCSV Importer

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It’s funny - I only realized a few days ago that the 10k post was coming up. You get so used to just wring the posts day after day that you don’t even really notice the numbers. Each thousand along the way has definitely been a milestone, but reaching ten thousand posts to PHPDeveloper.org really feels like an accomplishment.

I started the site while I was back in college. A friend of mine at the time (who I now work with once again, woo!) introduced a young Perl programmer to the wild world of web programming. When I headed out to college I had a basic idea of how the web worked and what it was. I knew there was value in it and not just in the business sense. There was this feeling that I could put my fingers to the keys and make things - things other people could look at and enjoy. When I learned about PHP, my interest grew and I read everything I could and looked at every site even remotely related to PHP. The more I really got into it, the more I wanted to share the things I was finding with the whole web (or at least the part that would want to read it). So, in one late Texas summer, the phpdeveloper.org domain name was bought and I set up shop on a little 486 there on the school’s network….it pays to be friends with the network admins.

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Sadly, I could not attend last year’s PHP Unconference. As I have heard from all attendees, it was a really great event. But this year I will participate and I am looking forward to the upcoming PHP Unconference in Hamburg where I will meet many geeks the first time.

Together with Sebastian, I have proposed a talk about the state of the art of quality assurance in PHP. Due to the nature of an unconference nothing is fixed until the unconference is running, but I assume we have a good chances with our talk, because quality assurance seems to be one of the hottest topics at the moment.

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The PHP Usergroup Dortmund will again organize PHP @ FrOSCon this year. As usual this happens in cooperation with the PHP Usergroups Kln/Bonn and Hamburg. The Free and Open Source Conference 2008 is going to happen on August 23rd and 24th. Instead of the past 2 years, we’ll not only have a dedicated project room. A dedicated PHP @ FrOSCon track will be a part of the FrOSCon main conference program.

We are looking forward to your application for a session for PHP @ FrOSCon from today on. More information can be found on our dedicated PHP @ FrOSCon website. We are again happily looking forward to this event, which already was extremly nice in the past 2 years. Hope to see you there!

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When you are practicing Test-First Programming, PHPUnit can help you generate class skeletons from test case classes.

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With 1.0 and 1.5 of Zend Framework
now released, there are a lot of questions flying around — what will we do
next, what components to expect, what are some of the best practices, etc.
So, we’re going to have an open
Question and
Answer Session webinar, with all of us on the internal team.

If you have a question you want answered, please be kind enough to submit
your question in advance, so we have time to actually think about it
(though you can always broadside us during the webinar).

Sign up
in advance so you don’t miss out!

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