Posted by Mel Gray
Just a little under two weeks ago, we received numerous reports that a very large number of sites had experienced a sudden drop in Page Rank. Many immediately began claiming that Google had rolled out an update for its rank formula to penalize for paid links. Others played down these reports offering that their own sites had experienced no change at all.
How do we know who to believe? How do we sort through the hearsay and report findings based not on alchemy, but instead on real science?
Well luckily, here at the MOZplex, we have quite the arsenal of tools up for the job.
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